Founder of Union Square Hospitality Group and Shake Shack, and author of Setting the Table
ET
What Could Possibly Go Right?
What Could Possibly Go Right?
Leading with optimism in an uncertain world
Danny Meyer built an empire on a wildly counterintuitive bet: that hospitality, real, human, generous hospitality, is a durable competitive advantage in business. He opened Union Square Cafe at 27 and went on to build Union Square Hospitality Group into one of the most respected restaurant companies in the country, home to Gramercy Tavern, The Modern, and a dozen other beloved New York institutions. He then took the same philosophy and built Shake Shack from a single hot dog cart in Madison Square Park into a global public company. Along the way he wrote the modern playbook for how business gets done, Setting the Table, required reading in boardrooms and business schools alike.
Now, in his new book What Could Possibly Go Right, he's making an even bigger bet, on optimism itself, at a moment when it's never felt more countercultural.
Topics on the table include: What has he gotten wrong? What has he learned about leading through crisis, scaling culture, and betting on people when the data says bet on efficiency? What does he know about what's coming next that the rest of us don't yet?
Join us live on October 26, 1:00–2:30 PM ET for a live conversation with Danny Meyer, moderated as a Q&A sourced from the Collective[i] Forecast community, an elite group of executives, entrepreneurs, researchers, innovators, and journalists.
RSVP early and submit your questions for the chance to have them asked live.
Danny Meyer built an empire on a wildly counterintuitive bet: that hospitality, real, human, generous hospitality, is a durable competitive advantage in business. He opened Union Square Cafe at 27 and went on to build Union Square Hospitality Group into one of the most respected restaurant companies in the country, home to Gramercy Tavern, The Modern, and a dozen other beloved New York institutions. He then took the same philosophy and built Shake Shack from a single hot dog cart in Madison Square Park into a global public company. Along the way he wrote the modern playbook for how business gets done, Setting the Table, required reading in boardrooms and business schools alike.
Now, in his new book What Could Possibly Go Right, he's making an even bigger bet, on optimism itself, at a moment when it's never felt more countercultural.
Topics on the table include: What has he gotten wrong? What has he learned about leading through crisis, scaling culture, and betting on people when the data says bet on efficiency? What does he know about what's coming next that the rest of us don't yet?
Join us live on October 26, 1:00–2:30 PM ET for a live conversation with Danny Meyer, moderated as a Q&A sourced from the Collective[i] Forecast community, an elite group of executives, entrepreneurs, researchers, innovators, and journalists.
RSVP early and submit your questions for the chance to have them asked live.