Poppy Crum

Poppy Crum, PhD is a neuroscientist and technologist who has built and led technology innovation teams in the entertainment, health, and industrial industries. She is currently Founder/President of Goby Technologies - a development and strategy consulting group that works with leadership teams at fortune 500 companies and select smaller startups focusing on Data-driven and ML/AI advancement to improve workflow and human experience, sensor-driven opportunities to create empathetic customer products, digital twins for situational intelligence, and standards and regulatory strategies to support market change. Poppy is also Innovation Director in biosciences and Situational Intelligence at Giant Step Capital, and an Adjunct Professor at Stanford University in the Department of Symbolic Systems and Computer Research in Music and Acoustics. She is the former Chief Scientist for Dolby Laboratories and Chief Technology Officer for Trimble Inc. At Dolby, Poppy directed the growth of internal science. She was responsible for integrating neuroscience and data science into algorithm design, technology development, and technology strategy. She is author on more than 40 patents in areas that span: augmented sensory systems, content authoring and delivery, methods for personalization of technologies, consumer and industrial device sensing, and algorithmic transformations and optimizations for situational intelligence. At Stanford, her work over the past 12 years has focused on human-computer-interface with immersive sensory and Augmented systems and gaming on neuroplasticity and human optimization.

Poppy is a U.S. vice-chair to the International Telecommunication Union (ITU) and chair of the AI/Advanced Immersive Systems working group where she has helped author more the 50 ITU-R standards. She is a member of the Consumer Technology Association’s Board, and a former member of the Defense Science Research Council (DSRC) of DARPA.

Prior to joining Dolby Laboratories Poppy was Research Faculty as a neurophysiologist in the Department of Biomedical Engineering at Johns Hopkins School of Medicine.

Poppy is the: 2021 recipient of the Hedy Lemarr award for Technology Innovation from the Digital Entertainment Group, 2018 recipient of the Advanced Imaging Society’s Lumiere Technology Leadership Award, 2017 recipient of the Consumer Technology Association’s Technology and Standards Achievement Award for strategic and standards development work towards the introduction of over-the-counter hearing-aid devices, Fellow of the Audio Engineering Society, and has been named to: Billboard Magazine’s Power Women list in the music industry, and TV-Technology's 2021 20 to Watch List Changing the Industry. She is a frequent speaker, author, and consultant including: TED, Exponential Medicine, Health 2.0, SXSW, IEEE, ISACA, TNW, WIRED, the Economist, and many cross-industry corporate clients such as Goldman Sachs, or Nike on empathetic technology, and topics related to the role of technology and AI in enhancing human performance and customer products, as well as the changing relevance of technology driven digital twins and situational intelligence.