Eric Roza is the CEO of CrossFit, leading the global fitness brand through cultural and organizational transformation. A tech entrepreneur and former General Manager at Oracle Data Cloud, Roza acquired CrossFit with a vision to expand its community while prioritizing inclusivity and health. He has worked to rebuild trust with affiliates, athletes, and partners, implementing governance changes and expanding CrossFit’s global footprint. His leadership blends a passion for fitness with data-driven business strategy.