Jennifer Aaker is the General Atlantic Professor and Coulter Family Fellow at Stanford Graduate School of Business, specializing in behavioral psychology, marketing, and the science of happiness. Her research explores how meaning, time, and happiness shape human behavior and decision-making. Aaker co-authored Humor, Seriously, which examines how humor can enhance leadership, creativity, and connection. She has advised companies worldwide on brand storytelling, innovation, and building purpose-driven organizations. Her teaching integrates academic rigor with real-world applications for leaders.