Naomi Bagdonas

Lecturer in Management, Stanford University Graduate School of Business

Naomi Bagdonas is a lecturer at Stanford Graduate School of Business, where she teaches courses on strategic communication and the use of humor in leadership. She co-authored Humor, Seriously with Jennifer Aaker, providing evidence-based insights into how humor can strengthen teams and enhance influence. Bagdonas works as an executive coach and media strategist, advising leaders and organizations on storytelling, persuasion, and culture-building.

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Having a humor-centric mindset

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