Rachel Blumenthal is the founder and CEO of Rockets of Awesome, a direct-to-consumer children’s clothing brand offering subscription-based seasonal boxes tailored to kids’ preferences. Prior to launching Rockets of Awesome in 2016, she founded Rachel Leigh, a jewelry line sold in major retailers and worn by celebrities. She also served as Chief Executive of Cricket’s Circle, a digital platform that helped new parents choose baby products, which laid the groundwork for her expertise in personalized e-commerce. Blumenthal has been recognized by Fast Company and Forbes for her work in building scalable consumer brands that merge design, technology, and data to deliver customized shopping experiences. Her approach combines aesthetic sensibility with analytics, focusing on streamlining decision-making for busy parents. She has raised significant venture capital from investors such as Forerunner Ventures and Foot Locker. Beyond her companies, she is active in mentoring entrepreneurs and advising early-stage brands.